About Us

HillyJo is our small boutique brand, inspired by traditional Turkish “Pe┼čtamal” towels, which offers stylish, elegant and unique home textiles and lifestyle products.


Our passion arises out of the gorgeous Aegean coast with its rich culture and natural beauty.

What we offer is not new, however, it is a new experience for people who appreciate the stories behind the products.

Our product range includes home textiles, beachwear and lifestyle items. The goods are generally produced and many handmade by family-owned artisan craftsmen from towns such as Buldan, which is famous for traditional high-quality textiles.

Peshtemal (hammam towel) is our main product in the home textile range, which is a traditional towel that has been used for centuries in Turkish baths. With its quality texture and strong water absorption, this unique towel is also ideal for daily use. It can be used on the beach as a towel or sarong, at the gym or as a picnic blanket. Being lightweight it creates a practical and stylish item. Our 100% cotton throws, and kitchen linens are also must-have items from our home collection, sumptuously soft and wonderfully versatile.

We personally meet our producers regularly to ensure we can handpick any new products to offer the best quality range to our customers. It is crucial they consistently understand the variety and the quality of items we want to offer.


We feel we are offering textiles which are individual and high quality. Being sourced ethically and produced in the traditional way sets us apart from the mass-produced commercial market.


Our products are tasteful and stylish and offer our customers an element of individuality.