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Please join us for our upcoming Christmas events

26th & 27th November 2023  Woodstock Festive Fayre

1st & 2nd October 2023 Blenheim Palace Autumn Festival

19th November 2023 Somerton Christmas Bazaar

Past Events

2022 Woodstock Festive Fayre

2022 Blenheim Palace Autumn Festival

2022 Somerton Christmas Bazaar

2021 Oxford Brookes  University – Thrive Festival – Healthy Habits: Building a sustainable Business 1

2021 Woodstock Festive Fayre

2019 Carrdus Christmas Fair

2019 HanFest Christmas Market

2019 Woodstock Festive Fayre

2019 The Oxford Artisan Distillery Christmas Market

2019 Nicholsons Christmas Fair

2019 Nicholsons Autumn Festival

2019 Jericho OctoberFest

2019 Chateau Impney Hill Climb

2019 Cirencester Polo Club International Day

2019 Beaufort Polo Club – Gloucestershire Festival of Polo

2019 Oxford Jericho MayFest

2018 Kirtlington Polo Club Open Day

2018 Buckingham County Show

2018 Sudeley Castle Home & Garden Fair

2018 Country Homes & Interiors Christmas Fair – Henley Stonor Park

2018 Woodstock Festive Fayre

2018 Chateau Impney Hill Climb

2018 Beaufort Polo Club – Gloucestershire Festival of Polo

2017 BBC CountryFile Live – Blenheim Palace

2017 Longdole Polo Club – Cheltenham College Polo Day

2017 Buckingham County Show2017 Woodstock Christmas Market

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What is a transparent shopping experience?

For the Fashion revolution week, 19th to 25th April,  we want to highlight the importance of the transparent production process and focus on ethical fashion.

In recent years we have been hearing more and more about “ethical fashion“ which has now become a key element for consumers when making a purchasing decision. So, what is ethical fashion?

For us, creating a transparent production chain was a crucial part of our business model, so when we started on our journey, we made sure that our products were manufactured suitably from the design process to their final finished article. As a result of this we prefer to work with small artisans and specialists, allowing us to monitor each stage of manufacture and delivery from Turkey to the UK. This short chain ensures we can adhere to our declared standards.

Furthermore, it is important for us to build a close relationship with our small family-owned artisan producers as we can be involved closely from the start, such as choosing the materials, designs and colours. We also believe that trusting in their traditional methods and experience has created a long- lasting business relationship for both us and them and these values are helping us to offer good quality products.

This year we have also introduced a new line of British made products to our lifestyle collection. Although it was a huge risk to bring a new product to our small business during the pandemic, we decided we wanted to explore the opportunity of working with UK artisan makers.

Initially, finding the right suppliers was challenging which took a little time, as we were focusing on not only the product quality but also needed to trace the production and the supply chain so we could be sure the items met our standard.

Who is going to make our products, where and how? The working conditions, production facility etc. are all  factors that influence our decision for choosing our suppliers to ensure and maintain exact standards across our range.

We value our customer’s opinion and encourage feed-back where we can. Only by maintaining our own working standards can we achieve a good and ethical buying experience from our brand.

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What is a hammam towel?

What is a hammam towel or  #peshtemal?
It is a traditional Turkish towel called a peshtemal that has been used for centuries in Turkish baths. With its quality texture and strong water absorption, this unique towel is also ideal for daily use. Not only for bathrooms, but it can also be used on the beach as a towel or sarong, at the gym or as a picnic blanket. Being lightweight it creates a practical and stylish accessory. 

#hammamtowel #peshtemal

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As Seen In

We are delighted to be featured in some of the most leading travel and lifestyle magazines. There is no doubt that our stylish and practical Hammam towels are editors’ favourite and were picked out on the monthly issues.

October 2018 – Condé Nast Traveller

November 2018 – Brides Magazine

December 2018 – Country Homes & Interiors

We have also been selected to exhibit at the national and local events to meet our customers and shared our passion with other artisan producers, designers and business owners.

2018 & 2019 Gloucestershire Festival of Polo – Beaufort Polo Club

The two-day spectacle event is held at the Beaufort Polo Club, hosted a number of thrilling games of polo and entertainment for all.

2018 & 2019 Chateau Impney Hill Climb

The Chateau Impney Hill Climb is an action-packed historic motorsport event, with lots of attractions including a classic car auction, a Concours d’Eleganceand a trade exhibition with over 60 businesses.

2019 The Cotswold International Polo Day – Cirencester Polo Club

The Cotswold International Polo Day is one of the biggest feature events in Cirencester Park Polo Club’s calendar.

2018 Country Homes & Interiors Christmas Fair – Stonor Park Henley

This boutique-style shopping event is located on the front lawns of Stonor Park Manor House in beautifully styled marquees, you can browse more than 100 stands, and watch demonstrations from new and exciting country businesses and meet their inspirational owners

2017 BBC CountryFile – Live – Blenheim Palace – Oxfordshire

CountryFile Live is one of the biggest and most exciting events in summer and is held at Blenheim Palace in Oxfordshire.

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Relaxation Guilt, and how to lose it!

Relaxing is not something that comes easy in today’s ‘always on’ world. It’s a culture which glorifies ‘busy’, and assigns self-worth with productivity, so the fact that our minds guilt trip us into not relaxing (because relaxation ’isn’t productive’) is hardly surprising!

We’ve internalised this idea that we need to be working all the time. So much so, in fact, that the guilt of unaccomplished tasks can actually make relaxation time even more stressful than just ploughing on with your to-do list. However, the resultant state of hyper-alertness is far from good for our health, and is the culprit behind a myriad of health complaints, not least of which are tiredness, fatigue, and in the worst case… ‘burnout’! This condition, in itself, can perpetuate the guilt cycle, since many feel they haven’t ‘earned’ the right to feel tired. Even though it seems counterproductive, it is vital to hit pause now and then as an important step towards improving physical, emotional, mental and spiritual wellbeing. This is because relaxation helps stabilise levels of cortisol, boost brain function and allows for better concentration and focus, to name but a few of the advantages. Just how to do this, however, is half the battle, particularly since guilt can become a habit. As a starting point, giving yourself permission to stop and do nothing is all important.

This is a skill that you can learn and practice, starting with small, incremental life changes, such as practising switching off techniques whenever you do so happen to find a moment to yourself. One way of doing this is to apply the ‘Rule of Three,’ which involves removing three unimportant things from your to-do list and leaving only the three most important things on it. If you want to take this a step further, why not trying packing three relaxation essentials in your bag before leaving the house each day, since you never know when a time out opportunity might arise?

These items might be 1) a book, 2) a snack and a drink 3) a portable towel so you can take a seat and relax if you happen to be passing a park or similar. These lightweight hammam towels by Hilly Jo are perfect for fitting in your handbag, and besides being ideal as a picnic blanket, they also work well as a beach towel, yoga mat, or even as a beach cover-up! Once you’ve found a spot to relax in, why not try the Five Senses Exercise as a way of ”switching off.’

Here’s what to do:· Notice five things that you can see.

Look around you and bring your attention to five things that you wouldn’t normally notice.·

Notice four things that you can feel.

Bring awareness to four things that you are currently feeling, like the texture of your clothes or the feeling of the sun on your skin.

Notice three things you can hear. Take a moment note three things that you hear, whether it’s birds tweeting or the hum of the refrigerator.

Notice two things you can smell. Bring your awareness two smells, such as that of freshly cut grass, or the coffee you’re drinking, for example.

Notice one thing you can taste. Take a sip of a drink or eat something, and deliberately try to notice the various tastes in your mouth. This is a relatively quick and simply way of achieving a more relaxed, mindful state, so why not give it a go next time the relaxation guilt starts to creep in?

If nothing else, it will derail the negative ‘I should be doing something’ thought pattern, and go some way to breaking the cycle of busyness that can override your body’s ‘need to rest’ signals.

Blog Post by Health Magazine

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Independent Oxford Interview

I talked to Rosie from Independent Oxford about HillyJo and our story.


Our product range includes home textiles, beachwear and lifestyle items. The goods are generally produced and many handmade by family-owned artisan craftsmen from towns such as Buldan which is famous for traditional high-quality textiles.

Peshtemal (hammam towel) is our main product in the lifestyle textile range, which is a traditional towel that has been used for centuries in Turkish baths. With its quality texture and strong water absorption, this unique towel is also ideal for daily use. It can be used on the beach as a towel or sarong, at the gym or as a picnic blanket. Being lightweight it creates a practical and stylish accessory. Our 100% cotton throws, and kitchen linens are also must-have items from our home collection, sumptuously soft and wonderfully versatile.


The past two years have been a big learning curve for me, not only the obstacles of creating a new business but the challenges of promoting a relatively unknown range of goods.

I have learnt that working with local communities is important and would help my business to grow organically.


We personally meet our producers regularly to ensure we can hand pick any new products to offer the best quality range to our customers. It is crucial they consistently understand the variety and the quality of items we want to offer.


We work hard at listening to our customers and watching carefully what sells well. Keeping up to date with lifestyle articles in national magazines is an indicator as to what is in fashion for us. Combining this with new and fresh items from Turkey ensures we are supplying what our customers want.

Visiting the latest industry-related shows and exhibitions to is an excellent way to keep up to date with the current trends.


Our peshtemal is our key product and most demanded. The kitchen linens are becoming very popular due to their quality and by far my favourite pieces at the moment. They are practical and very versatile products which fit well into stylish kitchens both traditional and modern.


We feel we are offering textiles which are individual and high quality. Being sourced and produced in the traditional way sets us apart from mass-produced commercial market.

Our products are tasteful and stylish and offer our customers an element of individuality


From our recent visit to our key supplier, we are looking to build on our established products by offering not only colour diversity but the addition of more home lifestyle items. These will include a great range of household throws, high-quality tablecloths and a new range of napkins.

We will always respond to our customers buying trends and requirements, consistently looking for variety to offer.


I am inspired by most of the small artisan businesses we are privileged to be associated with. One, in particular, is The Wonky Food Company. who have been so innovative and creative finding an obvious place in the market. Their products are fabulous and fun so all credit should go to their creators for the vision of such a great idea in tackling unnecessary waste with a wonderful by-product. Most refreshing!

Hilly joined us for our Christmas Indie Oxford Market Place in The Covered Market, and was an absolute joy to work with. Hilly’s products combine beautiful traditional artisan craftsmanship with modern design trends, colours and, my favourite, lots of pom poms!

You can find out more about her on her Independent Oxford page, and read more interviews with awesome Oxford indie businesses to find out the stories behind your favourite shops, cafes, eateries and creative businesses.

#independentOxford #ArtisanProducts #TurkishTextiles #HammamTowels #Peshtemals